Digital Transformation The health Insurer wanted to understand related hospital episodes, which cost them huge in terms of claims.
Bundling and Unbundling The Technology Retailer wanted to balance the issue of having sufficient stock during new product launches, when the supply is restricted.
Softwarise your Business Private lable products often have high margins, but difficult to grow in sales. Popular brands often impose restrictions on placing equivalent private label products close to their products. The engagement was to execute a mandate to have 50-50 branded to Private label products in oral hygiene category.
Capex to Opex Retail outlets are graded to manage the breadth of categories to stocked. One of the main criterai used for this purpose is to understand neighbourhood retailers and their product range, their growth and promotions.
Internalise Best-in-Class This product manufacturer had no direct to customer outlets and so get to customers through wholesalers and department stores. They had limited understanding of Customer pull demand.
Linking spare capaicty to Local Demand The fitness platform was aggressively expanding ther fitness providers, but it was taking almost 2 years before 80% facility utilisation could be achieved. The digital marketing campaign targetting prospective health and fitness aspirants worked very well.
Delivering Experience This Technician-on-Demand platform had very succcessful completion of requests. They had very little knowledge about their registered users. After integrating a user profiling service, the platform was able to recommend providers for services. This proved very successful, especially in for new users.
Demand-based pricing The Accommodation provider had very little ways to improve his vacancy rate and also to adjust his pricing during peak demands. The Search Engine Marketing targetted campaigns to high propensity and measured the prospective market size.
Theme Park Experience This Theme Park business was finding that their customer growth rate, even after adding new features, was not proportional to the estimated recreational value of new features added. Their campaigns were not effective to convert the ad served to actual customers.
