Know your Customers

Avoid commoditisation of your products/services
The Value of your products/services diminish if misaligned to Customer's Context.
Customers are talkative
Your Customers are the best and cheapest Salesman promoting your products/services. They are active on Social media, in addition to being very expressive on review sites. AlignIT have proven solutions to collect sentiments from Social Media, review and blogging sites to help business to understand how your customers are impacting further promotion.
Commoditisation from being non-distinctive
Most product or Service supply chains get disconnected, especially at the last leg where the ultimate consumption happen. This results in lack of personalisation of the product/service delivered by you resulting to end it up as commodity. At this stage any sort of mild influence from your competitor churn away your customer.