Search engines and social media are free, but those businesses are valued billions of dollars!!
They monetize the data, collected from searches and user interactions, by predicting and delivering to users' expectation.
Most companies own gigabytes of transactional data, process logs and unstructured data (documents, electronic communications, customer feedbacks, social media responses etc.). Excel in your core processes and stay on top by understanding and taking control of how you create and deliver value to your customers.
Want to explore data monetizability ?Big Data & Predictive Analytics
Advances in machine learning technology, combined with high-performance compute options and an abundance of data, is transforming organisations of all sizes. Now is the opportunity to operationalize this often "dark data" into insights that can improve decision-making, create new revenue streams, and optimize the business value chain. Learn more..Business Intelligence
Data-driven strategies are now a competitive imperative to succeed in every business and industry. Organizations are increasingly reliant on data to support business objectives such as revenue growth, profitability and customer satisfaction, which was observed by a recent McKinsey study as below:
- Generate 93% more profit
- Have 82% higher sales
- Grow sales 112% faster
Data management capabilities - data gathering, processing and fast access to information - bolster organisational competetivenes.
Learn more..